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Explorer of the Container Market: Peter Liu

03 Jun 2024 View :

Peter Liu has 20 years of rich experience in the container trade industry. In this rapidly changing 20 years, Peter has witnessed the company's growth step by step in the global container industry!

In order to provide faster feedback on customer needs and achieve modernization of container work, the advanced business form is not only based on traditional offline business models, but also on the development of online system business, which makes cooperation between sales and customers more convenient.

This time, let's get to know our domestic North China regional container sales director.

Q: Please briefly introduce yourself:

A: Hello everyone! I am Peter, responsible for sales management in the northern and western regions of China. Our company's main business is related to container trade, such as buying and selling new and old containers, single and two-way leasing, long and short term leasing, and so on.

We are a professional enterprise engaged in container equipment trade, and any business related to containers can be discussed.

In addition, after more than 20 years of development, JJ MES's container service types and business networks have 14 subsidiaries spread worldwide, with 6 offices in China and 9 overseas offices. Our branches have already covered major ports and some inland branches around the world.

Q: Are there seasonal (off peak) and geographical restrictions in the container industry?

A: This is certain, most containers are located in coastal and riverside port areas, and there will be relatively less container storage in inland areas; There is also volatility in the amount of demand.

On the other hand, the market is also affected by some festivals and holidays, and demand will increase before holidays such as Christmas, Spring Festival, and National Day. Nowadays, on some e-commerce event days, domestic demand such as Double 11 and 618, as well as overseas demand such as Black Friday, will fluctuate.

Q: In recent years, the world has faced some unpredictable situations. In the face of such unexpected situations, how do we view the container industry?

A: The fluctuations in the market make containers susceptible to the influence of monetary policy, economic conditions, politics, and war. For example, during previous economic crises, recent trade wars, epidemics, the Russia Ukraine conflict, and the Red Sea incident can all affect the demand and prices of containers;

In addition, containers are a relatively concentrated and monopolistic industry, and downstream customers have limited bargaining space. When facing such unpredictable situations, we will increase our own container volume and sometimes purchase some boxes from peers or customers.

Q: The prices of containers are adjusted and changing every week. Can our company briefly introduce the pricing standards for containers?

A: Firstly, we need to look at the supply and demand situation in the market, external policies, and also refer to the prices of our upstream companies (such as container rental companies and shipping companies). In addition, we need to combine various factors such as our internal inventory reserves and regional experience. Formulate prices.

Q: Now is the era of artificial intelligence, and the increasingly advanced container business is also optimizing internal and external work modes in keeping with the times. Can you introduce your current experience with implementing this new business model?

A: Nowadays, it is more networked and systematic. Like our CMS system, which has undergone four upgrades in the past 20 years, it can coordinate sales, operations, and finance, and is very mature and convenient. It's very convenient to work now. It can be said that having a phone allows you to work anytime, anywhere.

Q: What is your opinion on the future domestic container market in China?

A: For the new container market, the production technology of containers is not difficult, and it is difficult to control the prices of raw materials and order situation. Currently, more than 95% of the world's production is in China, and this proportion will continue to be maintained for a long time. However, there are also factories being built abroad, such as in India and Vietnam.

Q: What are your future plans for container business in the domestic (North and Central) regions under your jurisdiction?

A: Find ways to identify potential business opportunities, expand business scale and types.

Q: Business is like battlefields. In Chinese chess, which piece do you love the most?

A: My favorite game is "Pawn", which has the highest number of chess pieces. Because it is at the forefront, just like every colleague in our company who directly faces our partners and customers, needs to have their own decision-making power.

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